Case Studies
Real-world impact across Banking, Digital Ecosystems, and Financial Services
Driving Engagement at Scale
through a Unified Digital
Rewards Platform
Challenge / Problem Statement
The client had various financial customer journeys scattered across different places. They wanted to consolidate everything into one unified platform in 2023. They needed an engagement engine capable of handling heavy daily traffic without lagging or exposing them to fraud.
Solutions & Approach
The team set up a trigger infrastructure tracking over 480 specific user actions. They implemented a dual-currency system, so the app could issue both cashback and standard points depending on the reward structure. They also plugged in a dedicated data science layer specifically to monitor risk and detect fraud.
Execution
The unified app launched in 2023. Loylty Rewardz hosted the entire thing on a multi-cloud setup using both AWS and GCP. They connected the app to a rewards marketplace via SSO so users could access hotels, flights, and an offers marketplace instantly.
Outcome
The app scaled up immediately to serve more than 5 million active users. The redemption side saw exceptionally strong traction, supporting over 72,000 distinct reward redemptions last year alone.
Impact Created
The real-time processing meant customers saw instant rewards for their actions. It successfully tracked and rewarded daily habits like UPI P2P transfers, P2M payments, bill pay, digital gold and silver purchases, and loan referrals.